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You may want to bookmark this section and visit often for the latest updates on new offerings, ROI-enhancing opportunities and other valuable information for maximizing your publication-related sales and marketing.

 

News

Dorchester Books Recall

Dorchester Books is ceasing publication of their mass market paperbacks. We are recalling all of their books from the field while we can still issue credit for their returns. Please read this letter for more details regarding the return deadline, imprints, and cover images.

 

Wisconsin Grocers Association Innovation Expo

Please stop by our booth (#55) at the WGA Innovation Expo on September 21st and 22nd. We'd love to talk about ways we can help you to maximize your magazine and book sales.

 

Fall Fashion Magazines hit the newstands

The Fall Fashion magazines, with more page counts than last year's issues, have landed in the stores. If you're running low on copies see our reorder page to order more. For an annual rating of the Fall Fashion magazines checkout out this article from the New York Post.

 

Doing What We Can for the Environment

In addition to our ongoing paper recycling efforts and the use of reusable delivery containers, we are now coordinating the delivery of our products through new partnerships with a variety of freight carriers that are already making stops at your stores. This reduces our carbon emissions and allows us to continue providing timely, consistent, and quality delivery service of your magazines and books. To ensure your returns are picked up and credited in a timely manner, please read the instructions on the back of your weekly return request form. They are also listed here for your convenience.

 

Industry-Wide Magazine Ad Campaign

Five major magazine companies-Conde Nast, Hearst Magazines, Meredith Corporation, Time Inc., and Wenner Media-have jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium.
The "Magazines, The Power of Print" campaign will roll out in the May issues (for weeklies, the issues on sale the week of April 5) of nearly 100 titles and run for seven months in magazines and on Web sites. The campaign targets advertisers, shareholders and industry influencers, and seeks to reshape the broader conversation about magazines, challenge misperceptions about the medium's relevancy and longevity, and reinforce magazines' important cultural role.

 

 

On a per-unit basis, both books and magazines are more profitable than the average GM SKU. Devote your prime space to your most profitable category.

Source: Willard Bishop Grocery SuperStudy, 2008