Maximize your Point of Sale power.

Can placement affect sales? What’s the most valuable way to display your titles? On a per-unit bases, both Book-News and Magazines are more profitable than the average GM SKU. Our Gopher News Company sales staff has over a decade of experience in our industry and will be happy to talk with you about your fixture needs, ideal placement in your stores, and signage that will help maximize your sales.

 

 

The Latest and Greatest

 

For most of our recent new store sets we have been recommending modular, acrylic shelving. This shelving is customizable and interchangeable, easy to clean, economic, and durable. Visit the Store Fixture Solutions Group site to see display photos and learn more about fixture options.

  

To expand the sales potential and to supplement your mainline space, we recommend wire book spinner racks and lane blockers.

 

 

Did you know?

Nearly half of all single-copy magazine purchases are made at supermarkets and supercenters, followed by bookstores, drugstores, discount stores, and terminals.
Source: Harrington Associates, LLC, 2009

Category Contribution

POS Tips:

  • Devote your prime space to your most profitable category.
  • Your department should have room to allow people to linger: A store’s reading department provides customers with an opportunity to relax, find a little sanctuary, and pick up a learning tool or bit of entertainment with significant content for them. They unwind, and then often stay and shop longer.
  • The department should be located in an area visible to the general traffic flow.