We work closely with publishers to select the best titles to promote in your stores to help achieve your maximum sales potential. We are currently launching a new promotional program called BILLBOARDING. Each month we identify titles of a particular theme that should have multiple facings on the mainline, or on promotional end caps or lane blockers.
To billboard on the mainline, you should start on the front shelf, on the top tier, left side of the rack. For an 8 foot mainline, we recommend 8 facings. For a 12 foot mainline, we recommend 12 facings, etc. These pictures show stores that are effectively billboarding.
To learn more about how to effectively billboard titles in your stores or to discuss racking options, call or email your Gopher News Company Sales Representative, or call 763.546.5300 and select "Sales."
![]() |
||
Gooseberry Patch Halloween |